Voice + SMS coordination for staffing agencies

The work of a staffing coordinator, delivered as software.

Workers call or text ShiftMark just like they call a coordinator. It handles confirmations, call-outs, replacement outreach and routine questions—while your ATS remains the system of record.

Built for staffing agencies in the United States and Canada.
Keep your ATS. ShiftMark runs the coordination it does not.
Example call-out workflowIllustrative
01
Worker calls out

ShiftMark answers and confirms the affected shift.

02
Eligibility is checked

Availability, client rules and overtime are reviewed.

03
Backups are contacted

SMS outreach can escalate to outbound voice.

04
A replacement confirms

Shift details are verified within agency rules.

05
Outreach stops; agency is notified

The agreed system and action history are updated.

Illustrative elapsed time06m
What is it?An AI staffing coordinator
What does it do?Calls, texts, confirms and recovers
Replace the ATS?No. It works on top
When AI gets stuck?A human takes over
Why it matters?Faster fills, fewer routine hours

Illustrative workflow

A call-out moves from phone call to covered shift.

An example of the coordination path ShiftMark is built to run. Times are illustrative, not customer results or a performance claim.

Call-out received

ShiftMark identifies the worker, shift and reason.

Agency rules applied

Only approved, qualified and available workers remain.

Outreach begins

SMS offers go first; priority backups receive calls.

Replacement accepts

Shift details are confirmed before assignment.

Systems and people updated

The schedule is updated, others are released and the manager is notified.

Resolved inside agency-defined rulesEscalation remains available at every step.
06m

Your staffing stack stays

Keep your ATS. Add the coordinator it does not have.

ShiftMark is designed as an operational layer—not a replacement system. Your ATS keeps the records. ShiftMark handles the calls, texts, follow-ups and rule-bound actions between a schedule change and a covered shift.

See the integration model →

System of recordYour ATS and scheduling systems
↕ approved data and actions ↕
Operational agentShiftMark coordination
↕ SMS · inbound voice · outbound voice ↕
PeopleWorkers, coordinators and managers

Product scope

Clear about what is ready, what is in pilot, and what comes next.

Exact availability depends on your workflow and integration. We confirm scope before every pilot.

Available now

Core coordination

  • Eligibility, availability and overtime checks
  • SMS confirmations and shift offers
  • Exception view and manager notifications
  • Action history for coordinator review
Pilot

Voice-led recovery

  • Incoming worker call-outs
  • Outbound replacement calls
  • No-response escalation from SMS to voice
  • ATS or schedule updates by agreed connector
Coming soon

Broader worker service

  • Routine shift-detail questions by voice
  • Existing phone-number routing options
  • Expanded ATS connector catalog
  • More configurable worker self-service

Controlled autonomy

ShiftMark takes action. Your rules set the boundary.

Routine coordination can move without waiting. Ambiguous, sensitive or out-of-policy decisions go to a person.

ShiftMark can

  • Contact workers from an approved pool
  • Assign when every agency condition is satisfied
  • Answer approved routine questions
  • Notify managers and record every action

ShiftMark escalates when

  • Pay or shift terms change
  • A qualification is missing or uncertain
  • Client rules conflict
  • A worker asks outside its authority
  • Confidence falls below your threshold

Coordinator capacity

See how much capacity routine coordination consumes.

Estimate the annual payroll capacity tied up in repetitive dispatch. The goal is not to replace coordinators—it is to let each one handle more shifts and focus on clients, workers and exceptions.

$
%
Annual coordinator capacity spent on routine work$72,000/year4 coordinators × $60,000 × 30%

Planning estimate only. A pilot should measure shifts handled per coordinator, repetitive contacts, recovery time and after-hours incidents against your real baseline.

Voice pilot

Workers can call ShiftMark.

ShiftMark can answer a call-out, identify the affected shift, explain what happens next and begin the agency-approved recovery workflow. Book a guided demonstration using a controlled call-out scenario.

Hear the guided demo →

Example inbound callPilot script
Hey, I can’t make my 7 AM shift tomorrow.
I can help with that. I have your 7 AM packaging shift at Northfield Foods. Is that the shift you mean?
Yes.
Thanks. I’ve recorded the call-out and started the approved replacement workflow. A coordinator can take over at any point.

Illustrative conversation. Actual disclosures, recording consent and escalation language are configured for each agency.

Serious buyer questions

Answers before you put an AI agent on the phone.

Will workers know they are talking to AI?

Yes. The experience should identify ShiftMark as an automated assistant and use agency-approved disclosure language. Call-recording notices are configured where recording is enabled.

Can it assign an unqualified worker?

Assignments are limited to approved pools and agency-defined eligibility conditions. Any missing, stale or conflicting qualification information triggers escalation instead of assignment.

Can coordinators take over?

Yes. A coordinator can intervene when requested, when a rule requires it, or when confidence is insufficient. ShiftMark keeps a shared action history so the human has context.

Do workers need another app?

No. The coordination experience is designed around SMS and phone. Workers use familiar channels rather than downloading another app.

Can we keep Bullhorn or Avionté?

Yes—that is the intended model. Your ATS remains the system of record. Integration scope is confirmed during discovery; logos are not presented as live connectors until that work is verified.

What happens after hours?

ShiftMark can run approved call-out and replacement workflows after hours. Anything beyond its authority follows your escalation tree, including transfer or manager notification.

Bring one call-out. See exactly what happens next.

A practical walkthrough for staffing owners and operations leaders.

Book a demo →